First-time homebuyers are an important subset of potential customer every agent and seller should know. As younger generations reach the age and stage of wanting to purchase a home, they’ll be entering the market with specific needs. If you’re selling your home—either through an agent or by owner—here are some of the most important things to do to appeal to this key market:
Be Transparent
Today’s new homebuyers are more educated and well-informed than ever before. There are countless free resources available for learning the ins and outs of buying your first home, which means most homebuyers will come into the market well-prepared. Therefore, it’s crucial to be as transparent and honest as possible in your selling.
Massaging numbers and trying too hard to appeal to emotion might raise red flags for buyers who have learned to be wary of such sales tactics. Be honest and open with first-time buyers and you’ll establish a better working relationship.
Prioritize Maintenance
First-time homebuyers come in all varieties of economic situations. Rather than assume they have less or more money to spend than other demographics, focus on what will appeal to everyone: a well-maintained property. Put in the extra effort and money to make improvements and upgrades that will make the home move-in ready rather than a “money pit.”
Most first-time homebuyers are likely not looking for a fixer-upper property; therefore, the better care and detail you can put into maintenance, the better your chances will be.
Research & Highlight Relevant Amenities
Style trends come and go and so do the specific priorities of first-time homebuyers. It’s important to figure out what new buyers are looking for today. Highlighting desirable amenities and features will help your property look its best to first-time homebuyers with specific priorities in mind. One prominent example of this is energy-efficient appliances.
If the home has a tankless water heater or a smart thermostat system, these are perfect details to highlight in the listing. Focus on what will be most relevant to a first-time homebuyer today rather than rely on what might have been popular in the past.
As with any generalization of a large group of people, not everything will be accurate. However, the better you can understand what a first-time homebuyer actually needs and wants, the better you’ll be able to sell to them.
About the Author
Kimberly Hering
Kimberly Hering's devotion to helping people achieve their real estate goals stems from her genuine enjoyment of the process. Whatever the task, Kimberly makes it her mission to get it done, however she can, without compromising her client's needs. Often, that means thinking outside the box. After working with Kimberly, clients describe her as being Trustworthy, Creative, Patient, Highly Skilled, Attentive to the Process and having a lot of Integrity.
After spending more than 15 successful years working on Wall Street, Kimberly transitioned into Real Estate, joining Alain Pinel Realtors, then moving to Zephyr, now Corcoran Global Living, in 2018. During her career on Wall Street, Kimberly was a Vice President working as an Institutional Equity Salesperson for Montgomery Securities for 10 years. She covered the top money managers throughout the US and Canada. She joined Jefferies & Co as a Senior Vice President managing the Western Region Institutional Sales group, while continuing to cover the top money managers.
Kimberly leverages her extensive experience selling equities to top money managers throughout the US and Canada, to successfully negotiating any Real Estate transaction seamlessly for her clients. Kimberly is well versed in Marin's neighborhoods, towns, cities, and education system.
Living in the Bay Area for 35 years, 25 years in Marin and having 2 sons in local Marin schools, Kimberly spends a lot of time volunteering in the community and serving on various local Boards. Kimberly has a collection of resources ranging from the best local breakfast spots to vetted contractors. With her reliable list of valuable resources, Real Estate experience and unsurpassed knowledge of Marin's many communities, Kimberly can guide her clients through every aspect of a Real Estate transaction seamlessly.
Relocating to Marin, downsizing, upsizing, first time home buying, final home purchase or sale, or a lot to build a dream home, no matter the undertaking, Kimberly works seamlessly until the job at hand is completed with 100% satisfaction.